Other Projects
I was the Art Director on a number of different Facebook and Mobile projects in the early days of CrowdStar. Here are a few of them.
Happy Pets
Happy Pets was a top-grossing Facebook game. Players nurtured and bred a variety of pet animals to create unique dynamically-generated variants. Happy Pets had a devoted and loyal following and the game lasted for many years.
Role: Art Director
Highlights:
Art directed visual style of the game, including pet and environment design
Designed UI look & feel
Built and mentored art team
Developed and oversaw animation and prop outsourcing
Collaborated on technical strategy for dynamic breeding system
Initially focused on dogs and cats, the game eventually expanded to feature dozens of animals, both real and fictional.
Gameplay Video
Breeding System
One of the unique aspects of Happy Pets was a dynamic breeding system that allowed players to mate their virtual pets together to create unique variants.
I designed the art pipeline to support the breeding system.
Happy Island
Happy Island was a top-grossing Facebook game. Players customized and shared their own fantasy islands and earned currency from building theme park and vacation attractions.
Role: Art Director
Highlights:
Directed visual development
Built and mentored art team
Developed asset pipeline and oversaw daily releases
It Girl
It Girl was a top-grossing Facebook game for women. It was later adapted into a mobile title (as “Top Girl”). Players collected clothes from dozens of virtual stores and competed against each other in “style-offs”.
Role: Art Director
Highlights:
Art directed visual style of the game
Designed UI
Built and mentored art team
Developed asset and outsourcing pipelines releasing dozens of new garments daily
Happy Aquarium
Happy Aquarium was a top-grossing Facebook game. At its peak it had a DAU of 8 million players. Players collected fish and props to design and share their own fantasy aquariums.
Role: Art Director
Highlights:
Art directed visual style of the game
Built and mentored art team
Developed and oversaw animation and prop outsourcing releasing dozens of new assets daily.
